We don't bill partners. We back them.
For a small number of companies each year, we trade our engineering for ownership — the full build for equity, or a reduced price plus equity. We build as co-owners of the outcome, because we are.
Pitch usHow it works
Your request
Send the idea, the traction, the team — one email is enough. We take partnership pitches seriously and reply to every one, most within a week.
Our estimate
We scope and price the build exactly as we would for a paying client. That number becomes the basis of the equity conversation — transparent on both sides.
The agreement
Two structures: the full build value converted to equity, or you pay under price and the discount converts to equity. Standard terms, real lawyers, no exotic instruments.
Two structures
Full equity
100% build-for-ownershipThe entire estimated build value converts to equity at your current valuation. Zero cash from you; maximum conviction from us. Reserved for the strongest theses.
Hybrid
reduced price + equityYou pay a discounted price in cash; the discount converts to equity. Keeps your dilution modest and our incentives long — the structure most partners choose.
What we look for
Founders who sell
Evidence of distribution — customers, letters of intent, an audience. We supply the product; you supply the market.
Software at the core
The product is the business — not a website beside one. Our equity should compound with our own work.
A real wedge
A specific, underserved problem with a credible path to revenue in 12 months — not a platform for everyone.
Terms that respect both sides
Clean cap table, standard shareholder rights, honest valuation. If it needs tricks, it isn't a partnership.
Deal mechanics, in plain language
Equity deals fail on ambiguity. Ours are built on the same estimate discipline as our paid work — here's how the numbers connect.
Founder questions
How much equity are we talking about?
It follows from the formula: build value ÷ valuation. In hybrid deals the equity component is smaller because you're paying part in cash — most founders land there.
Will this scare off future investors?
A clean, standard-terms stake held by the team that built the product usually reads as a signal, not a red flag. We've been through diligence before; the paperwork is institutional-grade.
What if the build stalls or we fall out?
Vesting protects you: unvested equity returns if we don't deliver. And the same exit doors as paid work apply — you keep everything shipped to that point.
Why do you reject most pitches?
Capacity, mostly — a few deals a year gets our best people, not our spare ones. A rejection often comes with a referral or an honest note on what would change our mind.
From pitch to institutional funding on a hybrid equity deal
A clinical founder with distribution, no product. We built the platform; she filled it with clinics.
Read the case study →A few partnerships a year. Chosen carefully.
If yours should be one of them, make the case. A pitch takes one email; the reply takes a week.
Pitch us